BPE Global Leadership Team

BPE Global is a consulting and training firm facilitating global trade and strategy for multi-national shippers. We support companies with their import compliance, export compliance and security operations. We were founded in 2004 to help companies understand and optimize their global trade costs and develop their global trade strategy.


Beth Pride

As the president of BPE Global, Beth Pride brings 25+ years of operational expertise in global trade and international logistics to assist BPE Global clients to develop their global trade strategy and implement a strong global trade posture. Beth offers subject matter expertise in brokerage, import operations, export operations and the development and maintenance of global supply chain security programs. Beth has extensive experience in establishing global trade organizations, developing global trade strategy and defining and implementing global trade automation solutions. Beth's Customs-Trade Partnership (C-TPAT) clients have achieved C-TPAT Tier-3 status. Beth has experience in export licensing applications and management, product control classification, Standard Operations Procedure (SOP) development and the development of policies and procedures, including Export Management and Compliance Program design.

Beth is a global trade evangelist, author of numerous benchmark reports, white papers, articles and BPE Global Hot Topics. Beth is an extremely dynamic speaker who advocates that global trade compliance is an essential component of every company's corporate strategy. Beth is a committed educator in the field of global trade and guest lectures at local colleges, universities, trade associations and small business organizations including Mission College, Council of Supply Chain Management Professionals, America's Association of Exporters and Importers, San Francisco State University, Oregon State University, Women in International Trade Northern California, Rotary International and the Renaissance Entrepreneurship Center.

Beth is a licensed customs broker. She is a CBP Trade Ambassador for the redesign of the Automated Commercial Environment and is a Board of Governors member for the America's Association of Exporters and Importers, (AAEI), Vice-Chair of the Renaissance Entrepreneurship Center, past-Chair and President of Women in International Trade, Northern California (WIT-NC). Beth was awarded the Organization of Women in International Trade Member of the Year in 2006. Beth was named one of DC Velocity's 2011 Rainmakers.

Prior to founding BPE Global in 2004, Beth was Vice President of Marketing for Open Harbor and Vice President of Product Strategy for Qiva. In these executive roles, Beth was responsible for the design and development of both company's Global Trade Management solutions and leading their marketing and solutions initiatives. Prior to this, Beth managed Hewlett-Packard's (HP) $7.5 billion-a-year U.S. import operations and Customs Assessment Team (CAT) audit. Beth joined HP from DHL Airways, Inc., where she was a logistics services manager, brokerage operations supervisor and systems analyst.

Beth 1-415-845-8967
beth [at] bpeglobal [dot] com

Andrea Appell

Andrea is a director at BPE Global in the San Francisco, California office specializing in all aspects of international trade compliance. As a trusted adviser and licensed customs broker working in trade compliance since 1997, Andrea helps multinational companies understand and optimize global trade regulations by developing and implementing customs and export compliance programs as well as security operations.

Andrea is expert at translating worldwide regulatory requirements into compliant business practices and solutions for both U.S. and non-U.S. based operations. Andrea has particular expertise in the customs disciplines of classification, country of origin, and valuation as well as in trade compliance due diligence in corporate mergers and acquisitions. Andrea leverages these skills to advise clients in the set up and management of global trade compliance departments, respond to audit inquiries, and obtain C-TPAT certifications.

Andrea’s clients include high tech, pharmaceutical, renewable energy, medical instruments, oil and gas, automotive, transportation and logistics, and defense industry corporations.

Andrea is also a frequent speaker at events sponsored by trade associations and industry organizations, including TechAmerica and the Organization of Women in International Trade.

Prior to joining BPE Global, Andrea held positions at Hewlett Packard, Urusan Consulting, Qiva, and FedEx Trade Networks. In each of these positions, Andrea leveraged her abilities to command results-driven programs with particular success in developing and implementing trade compliance policies, procedures and standards.

Andrea is a graduate of the Mastering Trade Policy program at Harvard University, John F. Kennedy School of Government, San Francisco State University with a Masters of Arts in History as well as a graduate from the University of California, Davis with Bachelor of Arts degrees in both History and Psychology. Andrea is a licensed customs broker by the Port of San Francisco and speaks both Spanish and Romanian.

Andrea 1-510-548-5599
aappell [at] bpeglobal [dot] com

Julie Gibbs

Julie has been working in the trade compliance and logistics industry since 1991. Since joining BPE Global in 2007, she has had a wide variety of experience in trade compliance strategy, policy, programs, tools and related project for companies of all sizes.

Julie has been a licensed customs broker with CBP since 1997. She possesses a thorough understanding of U.S. Customs and Border Protection Regulations, including country of origin, Customs valuation and classification under the Harmonized Tariff Schedule (HTS), the Customs and Trade Partnership Against Terrorism (C-TPAT), Importer Security Assessment (ISA), Free Trade Agreements, Drawback and Importer Security Filings (ISF). She is armed with extensive knowledge of the U.S. Export Administration Regulations (EAR) including restricted party screening, sanctions/embargoes, deemed exports, classification, encryption, licensing, Automated Export System (AES) filings, and anti-boycott reporting. She is experienced in classification and licensing under the International Arms in Trade Regulations (ITAR). Julie files Commodity Jurisdictions, Commodity Classification Requests in the Commodity Classification Automated Tracking System (CCATS) and encryption reports on behalf of her clients.

She specializes in trade compliance audits, establishing import and export policy and procedures, and the development and delivery of online and in-person trade compliance trainings. Julie's extensive knowledge of Global Trade Management (GTM) systems has helped clients tackle the RFP process and implementation through to go-live. Julie brings experience assisting her clients through voluntary self-disclosures, consent agreements and other government inquiries. She regularly contributes to trade compliance publications such as American Shipper and speaks at trade compliance and logistics conferences.

Prior to joining BPE Global, Julie was Director of Product Management and Professional Services at Ensenda, a carrier management and "last mile" logistics service provider. Her responsibilities included defining the product strategy for Ensenda's web-based transportation products in addition to implementation of all of Ensenda's customers.

Julie also worked as a Product Manager at Open Harbor and was responsible for the design of the company's global trade management and customs clearance solutions, and has held positions at the Gap, Qiva, and Hewlett-Packard. During her eight year tenure at Hewlett-Packard, she managed several Import Operations programs including Drawback and NAFTA.

Julie served on the board of WIT-NC for five years in the positions of Vice President, Treasurer and Programs Director. Julie holds an M.B.A. from Santa Clara University and a B.A. in Business Economics from U.C. Santa Barbara.

Julie 1-415-595-8543
jgibbs [at] bpeglobal [dot] com

Gabrielle Griffith

Contrary to most in the industry, Gabrielle did not “fall into” her trade compliance career. She targeted UC Davis as an applicant for its illustrious International Relations and Political Science Programs. She then was accepted to an internship in the nearby State Capitol working for the US Department of Commerce, Export Assistance Center and the rest, as they say, is history.

After earning her Bachelor of Arts in International Relations and Political Science, Gabrielle moved back to the Bay where she shifted gears to import compliance for Williams-Sonoma Inc [WSI]. As passionate about import as export, she soon secured her US Customs Brokerage License. During her time at WSI, Gabrielle was involved with C-TPAT revalidation, applying for ISA, managing a Drawback Program, and managing FTA programs such as NAFTA, IFTA, and GSP in partnership with WSI’s Buying and Sourcing teams. She also managed WSI’s Antidumping program along with ensuring compliance with Other Government Agency Regulations imposed by APHIS and the FDA. As WSI expanded internationally, Gabrielle partnered closely with WSI’s Transportation and Supply Chain group to aide in the development of a global deployment strategy. She was instrumental in understanding and implementing customs compliance with the trade regulations across Australia, England, Singapore, Canada, and Mexico.

After a few years of global retail trade compliance, Gabrielle was offered an opportunity to join Expeditors International to manage a global trade compliance program Onsite for one of their high tech customers, Google. Gabrielle’s team was responsible for ensuring document compliance including vetting and aiding in the application for necessary Export and Import Licenses. Gabrielle grew her team of 11 to 24 throughout Onsite Programs at Google in the US, Singapore, Ireland, The Netherlands, and India. Her team was responsible for identifying goods subject to Other Government Agencies in the US such as TSCA, FCC, FDA, and DOT. Her group worked closely to facilitate customs clearance across SIMI[DJAI] in Argentina, Brazilian Import and Export Licenses, and managed ANSSI along with general EU trade controls in EMEA, CCC Compliance in China, NCC Compliance in Taiwan, and Compliance with the Singapore Strategic Goods Control Act.

Gabrielle offers a unique perspective having served time as an importer, exporter, and freight forwarder across public, private, and government sectors, serving both the retail and high tech industry. She’s passionate about building and implementing effective trade compliance programs by leveraging the right people, processes, and systems. Her goal is to not only serve as an advocate for the importance of an effective trade compliance program, but to also make it relatable and engaging so that others can share in her enthusiasm for the thrilling world the industry offers.

Gabrielle 1-650-245-1661
ggriffith [at] bpeglobal [dot] com

Renee Roe

As a director at BPE, Renee is armed with over 25 years of practical expertise in the field of international trade to guide our clientele through the often challenging regulatory roadblocks of cross-border transactions. Initially working in imports of consumer goods, Renee went on to ultimately own her own import business. She also has experience working in international transportation for the world’s largest package carrier, has owned her own export consulting business, and has worked in high technology for fourteen years in such operational functions as procurement, logistics, traffic, and ultimately specializing in trade compliance. She is a subject matter expert in establishing the framework for taking small companies public, including setting up the foundation for a robust trade compliance program. She also specializes in GTM solution selection and implementation, traffic/logistics issues and on-demand operational support for firms which do not have the budget for full-time headcount.

Prior to joining BPE, Renee was a Global Trade & Compliance Officer for Fortinet, Inc. Her achievements included building the foundation for their compliance program, development of an EMCP manual, and process improvements such as trade automation integration, as well as participating in key activities leading to their recent Initial Public Offering. Prior to Fortinet, Renee was Global Trade & Compliance Manager at Extreme Networks, Inc. where she also oversaw development and execution of corporate trade compliance policies and guidelines. At Extreme she also held various positions in Operations during their startup phase, including Global Traffic & Logistics Manager. Earlier in her career she worked for United Parcel Service, the world's largest package delivery company and a leading global provider of specialized transportation and logistics services. She has a degree in International Management, magna cum laude, from Menlo College.

Renee is also active in several international trade associations. She is a member and has served on the Board of Directors for WIT-NC as their Volunteer Director, and Membership Director, and is a member of American Association of Exporters and Importers, the Professional Association of Importers and Exporters, and the International Compliance Professionals Association.

Renee 1-408-340-0995
renee [at] bpeglobal [dot] com