BPE Global Leadership Team

BPE Global is a consulting and training firm facilitating global trade and strategy for multi-national shippers. We support companies with their import compliance, export compliance and security operations. We were founded in 2004 to help companies understand and optimize their global trade costs and develop their global trade strategy.

Beth Peterson
Andrea Appell
Julie Gibbs
Renee Roe
Jeniffer Wade

As the president of BPE Global, Beth Peterson brings 25+ years of operational expertise in global trade and international logistics to assist BPE Global clients to develop their global trade strategy and implement a strong global trade posture. Beth offers subject matter expertise in brokerage, import operations, export operations and the development and maintenance of global supply chain security programs. Beth has extensive experience in establishing global trade organizations, developing global trade strategy and defining and implementing global trade automation solutions. Beth's Customs-Trade Partnership (C-TPAT) clients have achieved C-TPAT Tier-3 status. Beth has experience in export licensing applications and management, product control classification, Standard Operations Procedure (SOP) development and the development of policies and procedures, including Export Management and Compliance Program design.

 

Beth is a global trade evangelist, author of numerous benchmark reports, white papers, articles and BPE Global Hot Topics. Beth is an extremely dynamic speaker who advocates that global trade compliance is an essential component of every company's corporate strategy. Beth is a committed educator in the field of global trade and guest lectures at local colleges, universities, trade associations and small business organizations including Mission College, Council of Supply Chain Management Professionals, America's Association of Exporters and Importers, San Francisco State University, Oregon State University, Women in International Trade Northern California, Rotary International and the Renaissance Entrepreneurship Center.

Beth is a licensed customs broker. She is a CBP Trade Ambassador for the redesign of the Automated Commercial Environment and is a Board of Governors member for the America's Association of Exporters and Importers, (AAEI), Vice-Chair of the Renaissance Entrepreneurship Center, past-Chair and President of Women in International Trade, Northern California (WIT-NC). Beth was awarded the Organization of Women in International Trade Member of the Year in 2006. Beth was named one of DC Velocity's 2011 Rainmakers.

 

Prior to founding BPE Global in 2004, Beth was Vice President of Marketing for Open Harbor and Vice President of Product Strategy for Qiva. In these executive roles, Beth was responsible for the design and development of both company's Global Trade Management solutions and leading their marketing and solutions initiatives. Prior to this, Beth managed Hewlett-Packard's (HP) $7.5 billion-a-year U.S. import operations and Customs Assessment Team (CAT) audit. Beth joined HP from DHL Airways, Inc., where she was a logistics services manager, brokerage operations supervisor and systems analyst.

 

Beth 1-415-845-8967
beth [at] bpeglobal [dot] com

Andrea is a director at BPE Global in the San Francisco, California office specializing in all aspects of international trade compliance. As a trusted adviser and licensed customs broker working in trade compliance since 1997, Andrea helps multinational companies understand and optimize global trade regulations by developing and implementing customs and export compliance programs as well as security operations.

 

Andrea is expert at translating worldwide regulatory requirements into compliant business practices and solutions for both U.S. and non-U.S. based operations. Andrea has particular expertise in the customs disciplines of classification, country of origin, and valuation as well as in trade compliance due diligence in corporate mergers and acquisitions. Andrea leverages these skills to advise clients in the set up and management of global trade compliance departments, respond to audit inquiries, and obtain C-TPAT certifications.

 

Andrea’s clients include high tech, pharmaceutical, renewable energy, medical instruments, oil and gas, automotive, transportation and logistics, and defense industry corporations.

Andrea is also a frequent speaker at events sponsored by trade associations and industry organizations, including TechAmerica and the Organization of Women in International Trade.

 

Prior to joining BPE Global, Andrea held positions at Hewlett Packard, Urusan Consulting, Qiva, and FedEx Trade Networks. In each of these positions, Andrea leveraged her abilities to command results-driven programs with particular success in developing and implementing trade compliance policies, procedures and standards.

 

Andrea is a graduate from San Francisco State University with a Masters of Arts in History as well as a graduate from the University of California, Davis with Bachelor of Arts degrees in both History and Psychology. Andrea is a licensed customs broker by the Port of San Francisco and speaks both Spanish and Romanian.

 

Andrea 1-510-301-37057
aappell [at] bpeglobal [dot] com

Julie has been working in the logistics and trade compliance industry since 1991. Since joining BPE Global in 2007, she has had a wide variety of experience in creating import and export compliance programs for companies of all sizes. This includes creating in-person and online trade compliance training programs, implementing trade compliance software, creating foreign trade agreement certification programs and auditing.

 

Julie has been a licensed customs broker with CBP for 13+ years. Prior to joining BPE Global, Julie was Director of Product Management and Professional Services at Ensenda, a carrier management and "last mile" logistics service provider. Her responsibilities included defining the product strategy for Ensenda's web-based transportation products in addition to implementation of all of Ensenda's customers.

Julie has also worked as a Product Manager at Open Harbor and was responsible for the design of the company's global trade management and customs clearance solutions, and has held positions at the Gap, Qiva, and Hewlett Packard. During her eight year tenure at Hewlett-Packard, she managed several Import Operations programs including Drawback and NAFTA.

 

Julie has served on the board of WIT-NC as Treasurer and Programs Director. Julie holds an M.B.A. from Santa Clara University and a B.A. in Business Economics from U.C. Santa Barbara.

 

Julie 1-415-595-8543
jgibbs [at] bpeglobal [dot] com

As a director at BPE, Renee is armed with over 25 years of practical expertise in the field of international trade to guide our clientele through the often challenging regulatory roadblocks of cross-border transactions. Initially working in imports of consumer goods, Renee went on to ultimately own her own import business. She also has experience working in international transportation for the world’s largest package carrier, has owned her own export consulting business, and has worked in high technology for fourteen years in such operational functions as procurement, logistics, traffic, and ultimately specializing in trade compliance. She is a subject matter expert in establishing the framework for taking small companies public, including setting up the foundation for a robust trade compliance program. She also specializes in GTM solution selection and implementation, traffic/logistics issues and on-demand operational support for firms which do not have the budget for full-time headcount.

Prior to joining BPE, Renee was a Global Trade & Compliance Officer for Fortinet, Inc. Her achievements included building the foundation for their compliance program, development of an EMCP manual, and process improvements such as trade automation integration, as well as participating in key activities leading to their recent Initial Public Offering. Prior to Fortinet, Renee was Global Trade & Compliance Manager at Extreme Networks, Inc. where she also oversaw development and execution of corporate trade compliance policies and guidelines. At Extreme she also held various positions in Operations during their startup phase, including Global Traffic & Logistics Manager. Earlier in her career she worked for United Parcel Service, the world's largest package delivery company and a leading global provider of specialized transportation and logistics services. She has a degree in International Management, magna cum laude, from Menlo College.

 

Renee is also active in several international trade associations. She is a member and has served on the Board of Directors for WIT-NC as their Volunteer Director, and Membership Director, and is a member of American Association of Exporters and Importers, the Professional Association of Importers and Exporters, and the International Compliance Professionals Association.

 

Renee 1-408-340-0995
renee [at] bpeglobal [dot] com

As a director at BPE, Jennifer has over 13 years of experience in navigating the complex waters of international trade. Beginning in U.S. import operations, Jennifer grew her knowledge and experience in import and export controls beyond U.S. borders. She has held responsibility for compliance metrics and performance within the Americas, and has run automation-related projects and programs globally. She has a strong operational background in strategic and functional design of both import and export programs, as well as experience designing and implementing global standardized processes.

 

Prior to joining BPE in 2010, Jennifer was a Manager with Deloitte’s Global Trade Solutions practice. Her achievements included establishing and implementing a global valuation standard process for a large multinational, as well as providing operational and strategic consulting to large and small companies across sectors, including pharmaceutical, high tech, and aerospace and defense.

Jennifer has also worked for two of the largest and most well-respected high tech companies in the world: Hewlett-Packard and IBM. Within both companies, she held a variety of import and export operational and strategic roles within the Logistics and Supply Chain divisions of both companies. In those roles, she oversaw selection and development of a global invoicing tool, led identification of cost savings opportunities and process improvements which drove company savings in the millions of dollars, and designed and implemented compliance metrics used regionally.

 

Jennifer has held several leadership positions within the Organization of Women in International Trade for over ten years. Additionally, she is a member of the American Association of Exporters and Importers, and the International Compliance Professionals Association. Jennifer earned her B.A., magna cum laude, in International Affairs from the University of Colorado at Boulder. She also has a Masters Certificate in Project Management from George Washington University, and is a licensed customs broker.

 

Jen 1-415-412-6201
jwade [at] bpeglobal [dot] com